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    Durham and Goliath:
    Some neighbors fear Duke's plan to develop its campus could encroach on local businesses

    From the Chronicle of Higher Education, June 18, 2004

    On a weekday in late May, a week or so after
    graduation, a woman in a Duke University T-shirt sips
    coffee at a sidewalk table here. A few doors down,
    people browse through books for sale on a cart outside
    a bookstore. A waitress at a popular restaurant flits
    between patrons dining alfresco. Dubbed "Durham's
    alternative shopping district" by those who make a
    living here, this stretch of Ninth Street and the
    surrounding area just a few blocks from Duke
    University's East Campus has long been an off-campus
    outlet where Duke students and local residents
    socialize while supporting a business district that is
    an integral part of Old West Durham.

    Lately, though, some local merchants and residents
    have been talking as if Ninth Street's days were
    numbered.

    The source of their anguish is a plan by Duke to
    overhaul its 200-acre Central Campus, which is
    situated between the East and West Campuses and within
    about a mile of Ninth Street. The project's first
    phase calls for new student apartments, restaurants,
    and shops. Duke says it simply wants to serve its
    students better. But some merchants suspect that the
    university is pursuing a strategy to keep more student
    dollars on the campus while providing retail options
    that would also appeal to local residents. They say
    Ninth Street and other business districts in Durham
    would suffer and surrounding neighborhoods would
    eventually be stripped of their character.

    "This is the kind of thing that would cause a slow
    erosion," says Carol Anderson, owner of Vaguely
    Reminiscent, a clothing, accessory, and gift store
    that has been in business on Ninth Street for 22
    years. "One person would go out of business and then
    another person and then another. It would damage the
    whole persona of what has been a thriving area."

    The tension recalls the days when Duke's neighbors and
    others in the city saw the university as an isolated,
    arrogant, and sometimes clumsy behemoth that had
    little outward regard for local folk. That image has
    changed in the past decade as Duke has been credited
    with improving the neighborhoods and schools around
    its sprawling campus. But clearly, as far as the
    relationship between the elite, wealthy, private
    university and some local residents is concerned,
    mistrust continues to lurk beneath the surface.

    Conflicts over campus retail services have become
    increasingly common as colleges and universities
    strive to meet the expectations of students, compete
    with other universities, and in many instances draw
    more student dollars to university coffers.

    At Iowa State University, a new $15-million community
    center offering a variety of eateries has been a
    headache for some nearby restaurant owners who say
    that the center has caused sales to drop as students
    increasingly skip going off campus to buy meals.
    Pennsylvania State University weathered criticism from
    local downtown developers when it renovated and
    expanded its student union four years ago to include
    several restaurants, including national chains.

    As the list of things college students can buy on
    campus continues to grow, merchants in college towns,
    like those on Ninth Street, have to work harder to
    keep students as customers.

    These days laptops, fast food, apparel, books,
    groceries, artwork, and more are all for sale at
    stores just steps away from residence halls or
    classrooms.

    Duke officials have publicly maintained that the
    community's worries are unfounded -- that any
    deterioration to an area so close to the campus would
    hurt Duke as well. That message, however, doesn't
    always resonate amid the fuzzy, sometimes conflicting
    details of a plan that Duke officials insist is a work
    in progress.

    A Gothic Haven

    Shops first began to sprout on Ninth Street around a
    cotton mill that opened in the late 1890s. After
    operating for nearly 100 years, the mill closed in
    1986, which left the once-thriving village in bad
    shape. In addition, a shopping mall that opened on the
    outskirts of town contributed to the transformation of
    Ninth Street into a hodgepodge of vacant storefronts.

    Today, after a concerted effort to redevelop the area,
    Ninth Street is home to a blocklong stretch of
    eclectic stores, trendy restaurants, and bars. Books
    on Ninth, a used-book store, has been there since
    1991. John Browner, the owner of the shop, says
    students shop at his store, but most customers are
    families that live in three neighborhoods near Ninth
    Street.

    "Ninth Street has character, a quality sadly lacking
    in Duke's plans," said Mr. Browner in an e-mail
    interview. "I jumped at the chance to move my business
    to Ninth Street ... because it's the last place in
    Durham where you can walk up and down the street,
    window-shop, and chat with your neighbors and
    experience town life."

    The role Duke has played in that town life has evolved
    over the years. For decades the university, the city's
    largest employer, with its reputation as a Gothic
    haven for a privileged few, was viewed with disdain by
    area residents, particularly those who were poor or
    working class. Duke was rapidly building its endowment
    (just over $2.7-billion at the end of March),
    attracting top-notch professors, and cementing its
    role as a premier research institution in a city that
    still struggles with drug and crime problems, a
    crippling poverty rate among residents, and budget
    crunches.

    Then, in 1996, under the leadership of President
    Nannerl O. Keohane, the institution made a conscious
    effort to focus on improving a dozen neighborhoods and
    seven public schools closest to the university. Ms.
    Keohane, who will leave Duke at the end of this month,
    could not be reached for comment. Duke dubbed its
    outreach effort the Neighborhood Partnership
    Initiative and has raised $10-million to help build
    affordable housing, health clinics, and local
    community centers. Many in the city have taken notice.

    "I know firsthand that Duke's contribution to the
    community is priceless," wrote Ann T. Denlinger,
    superintendent of Durham Public Schools in a letter to
    Duke in March. "Thank you for your ongoing commitment
    to students, schools and community."

    Meanwhile, neighborhoods in the partnership supported
    the city's new university-college zoning ordinance,
    approved just over a year ago, that was intended to
    make it easier for colleges to develop their campuses.

    The new zoning ordinance permits institutions to build
    dormitories, auditoriums, medical centers, and other
    buildings related to higher education. The ordinance
    also allows "limited retail" uses, such as
    "university-related bookstores and dining facilities
    located within other buildings" as long as they are
    "designed to serve the on-campus population of the
    university and not to attract additional traffic to
    campus."

    City planning officials created the ordinance with
    input from Durham's three colleges and neighborhoods
    near their campuses.

    A 'Main Street Village'

    Everyone agrees that the 1970s-era apartments on the
    Central Campus must be replaced. But Duke officials,
    who talk frequently about leaving their options open,
    have not been clear about such specifics as the kind
    of retail services the university wants to put on the
    Central Campus, how much space it plans to dedicate to
    those businesses, and how the new Central Campus, with
    retail outlets that would be tax-exempt, would
    complement locally owned businesses nearby, rather
    than hurt them.

    "We're certainly not trying to compete with anybody or
    build a destination shopping center," says Tallman
    Trask III, executive vice president at Duke and one of
    the key architects of the plan to remake the Central
    Campus. "People want me to give information based on
    what I don't know. Lots of things could happen with
    this. We just don't know."

    For the most part, the Central Campus has served as a
    thoroughfare between Duke's East and West Campuses,
    where most classroom buildings are located, since it
    was created almost 40 years ago. Duke officials want
    that to change. In the year or so of discussions about
    what the Central Campus could become, officials have
    talked of turning it into a "town center" or "Main
    Street village" of sorts over the next 50 to 75 years.

    The aging apartments on the Central Campus, where
    about 1,000 undergraduate and graduate students live,
    would be torn down and replaced with two multistory
    residence halls, says Scott F. Selig, associate vice
    president for capital assets, who oversees Duke's
    real-estate holdings. And Duke would work with
    developers to bring retail services to the Central
    Campus, possibly in the ground floor of the new
    residence halls. Duke's current retail offerings,
    scattered among all three campuses, are typical of
    many colleges and include a bookstore, a computer
    store, three convenience stores, and a Mexican
    cantina-style restaurant in the student center. Some
    of the retail outlets Duke already has could be
    relocated to the Central Campus, officials say.

    Over the next several decades, the Central Campus
    could also include offices and housing for faculty and
    staff members -- which would put part of the Central
    Campus back on Durham's property tax rolls. Other
    possibilities include a small hotel, a bowling alley,
    and an auditorium.

    No firm price tag has been attached to the
    redevelopment, but officials have estimated several
    hundred million dollars.

    "You get one shot to develop something like this,"
    says Mr. Selig. "We want to make it a place that has
    an identity. Right now Central Campus is lacking
    that."

    Such a "town center" would be a "Duke place," Mr.
    Selig says. "Not something for all the region, or for
    Durham, but for Duke."

    Duke officials initially appeared to embrace the new
    zoning-district ordinance. Neighborhood groups found
    out, however, that Duke wanted to change parts of two
    clauses in the ordinance: "limited retail" and
    "on-campus population." Duke wanted the city to shave
    off the words "limited" and "on," which would broaden
    both the kinds of retail services that would be
    allowed and the customers they could serve.

    Residents sent e-mail messages to Duke officials,
    questioning the institution's motives. Although Duke
    eventually rescinded its request and removed the
    Central Campus from its proposed university district,
    some say the damage was done.

    "What happened doesn't make me feel so good," says
    Risa Foster, who works as a network systems analyst at
    Duke's Medical Center. She is also president of the
    Trinity Heights Neighborhood Association, which
    supported the zoning. "I love Duke. They're a good
    neighbor. But their neighbors and the city have reason
    to be interested in what they're doing."

    Neighborhood Watch

    Business owners and residents were determined to have
    some say.

    John Schelp, president of the Old West Durham
    Neighborhood Association, armed with in put from other
    neighborhoods and merchants, met Mr. Trask at a Ninth
    Street restaurant about a year ago. Over lunch, they
    talked through what kinds of development on the
    Central Campus would be least harmful to Ninth Street
    merchants and the community. They agreed that
    residence halls, restaurants, a 99-room hotel, a
    bowling alley, a performing-arts center, a Duke
    apparel store, and a bookstore with a coffee shop
    could all be deemed necessary to serve the needs of
    the students living on the campus.

    "We recognize that we live in an urban setting and
    that Duke is a large player," says Mr. Schelp, who
    acted as lead negotiator for the 12 neighborhoods
    surrounding Duke. "We were trying to be reasonable."

    Representatives from the neighborhoods endorsed the
    agreement and voted in favor of it. But a year later,
    Mr. Schelp and others began to think that the
    agreement didn't mean much. In March, at the first
    opportunity the public had to view the proposed plans
    for the Central Campus, Duke officials raised the
    possibility that the university might seek more than
    the agreed-upon retail services and that the
    university-college zoning might not be suitable
    either.

    In response, Kay Robin Alexander, a former Duke
    employee and a longtime grass-roots activist in
    Durham, wrote a letter that was published in The
    Herald-Sun, a local newspaper, that said people with
    no ties to Duke "will be drawn to the state-of-the-art
    'town square' design the university plans to build on
    campus." Others wrote of Duke's plans to "Walmart-ize"
    the Central Campus.

    Groundbreaking for the first phase of the Central
    Campus transformation was to have started as early as
    this fall, but since the public meeting, the "train
    has slowed down a little bit," Mr. Schelp says.
    Trustees will hear details of the first phase of the
    redevelopment at an October meeting. Meanwhile,
    whatever Duke decides to do must also be approved by
    zoning officials.

    Mr. Trask says Duke officials cannot commit to
    "limited retail" because the exact meaning of the term
    is unclear to them. He says that city officials have
    preliminarily told Duke that what it wants to build
    appears to be "limited retail," but applying for a
    "mixed use" designation -- which paves the way for a
    wider range of retail options -- is a possibility.

    Jean Fox O'Barr, founding director of Duke's
    women's-studies program, lives close to the Central
    Campus on a street filled mostly with fellow faculty
    members. "We are all concerned with the nature of the
    development and the apparent lack of clarity in what
    is being proposed, promised [and] planned," said Ms.
    O'Barr in an e-mail message.

    Rom Coles, a political-science professor at Duke,
    e-mailed that although there has been some improvement
    in Duke's relationship with the "broader Durham
    community, many of us think there is still a long way
    to go before Duke is doing its full share."

    Indeed, Durham city leaders have long asked Duke to
    make an annual payment to the city in lieu of the
    property and sales taxes it doesn't have to pay
    because, as a nonprofit educational institution, it is
    largely tax-exempt.

    Just last month, Durham's city manager, in a letter to
    Ms. Keohane, asked Duke to pay $1-million a year for
    the next decade and give at least $10-million to help
    pay for a performing-arts center proposed for
    downtown. A few wealthy institutions, such as Harvard
    and Yale Universities, already make payments to their
    cities in lieu of taxes, and Tufts University recently
    agreed to do so.

    Duke officials say they might charge retailers enough
    rent to cover what Duke would pay in property taxes
    and then give that money to local government, but
    "we're not going to give up our tax-exempt status,"
    says John F. Burness Sr., senior vice president for
    public affairs and government relations. Once people
    move into the homes likely to be built on Central
    Campus land, that would increase the density around
    Ninth Street, Mr. Burness says, "and traffic would
    increase over there."

    Ms. Anderson, one of the Ninth Street merchants, sees
    it differently. "I think it is inherently wrong," she
    says, "for an institution to make money off retail and
    be in competition in a city where they pay no taxes."

    source: http://chronicle.com

     

    John Schelp is president of the Old West Durham Neighborhood Association, a Duke-Durham partnership neighborhood that includes Ninth Street.

    "Whatever I have done in the past, or may do in the future, Duke University is responsible in one way or another."
    -Richard Nixon

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